UX strategist on a mission to make the internet a better place, one website at a time.

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I’m Kelly Kautz. I built my first website in 1995 and I’ve been oversharing on the internet ever since.

Today I work for JPL, a full-service marketing agency, where I established its UX strategy practice. I set digital strategies for global brands and organizations in CPG, healthcare, higher education and B2B verticals. I also speak about digital marketing and user experience strategy at conferences nationwide.

As a freelancer writer, my work has appeared in the New York Times, Forbes, Salon and other publications.

What I Do

Past Experience

Manager of Content Writing at JPL
(2017 – 2020)
I set the vision for JPL’s digital content offering. This included content marketing, UX copywriting, search engine optimization, and proofreading functions. I also oversaw the strategic research, planning and execution of global content marketing, ecommerce and social media programs.

Senior Copywriter at JPL
(2011 – 2017)
I led the creation and execution of digital content marketing programs, ecommerce product catalogs and internal communications — winning several awards in the process.

Marketing Consultant and Copywriter, Freelance
(2008 – 2011)
I wrote marketing materials for businesses worldwide. I also collaborated with advertising agencies and web design companies on content marketing, digital marketing and brand development.

Recent Presentations

UX Strategies for Community Colleges That Attract Every Audience
PS&L webinar, August 2021

Connecting UX from Strategy to Content
ContentTECH Conference, June 2021

Recruitment Strategies for Community College Websites
PS&L webinar, January 2021